Alkoholfreie Getränke: Umsatzrückgang erfordert Innovationen (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Der AfG-Markt konnte sich auch im ersten Halbjahr 2005 noch nicht erholen und hat immer noch mit starken Umsatzeinbußen zu kämpfen. (1) Hersteller von alkoholfreien Getränken versuchen den Umsatzrückgang vor allem mit Innovationen in den Bereichen Verpackung und Zusatznutzen des Getränkes einzubremsen. (2) Ganz dem derzeitigen Trend angepasst, bewegen sich die neuen Produkte auf dem AfG-Markt hauptsächlich im Bio-, Wellness-, Sport- und Diätbereich. (3) , (4) , (5)

Alkoholfreie Getränke: Umsatzrückgang erfordert Innovationen (German Edition) by E. Krug

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