The Complete Marketer: 60 Essential Concepts for Marketing Excellence Book PDF, ePub eBook

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Book Descriptions:
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

The Complete Marketer: 60 Essential Concepts for Marketing Excellence by Malcolm McDonald, Mike Meldrum

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