Sensory Marketing Book PDF, ePub eBook

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Book Descriptions:
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.

Sensory Marketing by Bertil Hultén, Niklas Broweus, Marcus van Dijk

From reader reviews:

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