Marken- und Produktpiraterie und Maßnahmen zu ihrer Bekämpfung (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,3, Universität Lüneburg, Veranstaltung: Security Management, 10 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In Zeiten verstärkter Globalisierung ist Marken- und Produktpiraterie aktueller denn je.
Unternehmen sehen sich immer mehr gezwungen, Maßnahmen gegen Produktpiraterie
zu ergreifen, da ihnen durch diese erhebliche wirtschaftliche Schäden entstehen.
Neben den vielfältigen rechtlichen Instrumenten, gibt es auch einiges, was Unternehmen
organisatorisch und technisch verwirklichen können, um es gar nicht erst zur
Produktpiraterie kommen zu lassen.
Denn vor Gesetzen schreckt die organisierte Kriminalität nicht zurück. Wohl aber vor
extremen Barrieren und Kostenaufwand.

Marken- und Produktpiraterie und Maßnahmen zu ihrer Bekämpfung (German Edition) by Kathrin von Ahn

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