Die erfolgreichen Strategien koreanischer Autobauer: Führen sie den europäischen Automobilmarkt an? (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Die koreanischen Automarken Hyundai und Kia erobern den europäischen Markt mit ihren preislich attraktiven Automodellen. (1) , (3) , (4) , (7) Ihre Unternehmensstrategie ist ihre Autos dem Geschmack und den Anforderungen der europäischen Kunden anzupassen. (1) , (2) Mit dieser Strategie sind sie auf dem Erfolgskurs: Kia hat beispielsweise 2005 in Europa 55 Prozent mehr Autos als im Vorjahr verkauft. (3) , (4) , (8)

Die erfolgreichen Strategien koreanischer Autobauer: Führen sie den europäischen Automobilmarkt an? (German Edition) by I. Lukmann

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