Zielgruppe Jugend: Kritisch, kaufkräftig, zukunftsweisend (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Die Jugend hierzulande ist äußerst kaufkräftig und gibt zudem ihr Geld immer häufiger für Markenware aus. (1) , (2) , (3) Jugendliche sind nicht nur kritisch, was ihren Einkauf betrifft, sie erwarten vielmehr, vorab durch einfallsreiche und innovative Werbung gut informiert und unterhalten zu werden. (4) Am derzeitigen Konsumverhalten der jugendlichen Zielgruppe kann viel über zukünftige Verbraucherwünsche und Trends gelernt werden. (5)

Zielgruppe Jugend: Kritisch, kaufkräftig, zukunftsweisend (German Edition) by E. Krug

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