City Branding: Theory and Cases Book PDF, ePub eBook

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Book Descriptions:
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

City Branding: Theory and Cases by Dinnie

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