Wie fair sind Apple & Co.?: 50 Weltkonzerne im Ethik-Test (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Konsumenten wollen heute wissen, wo ihr Geld schliesslich landet. Vor allem grosse Konzerne reagieren auf Druck der Verbraucher und sehen sich gezwungen, bei Umweltthemen und in sozialen Fragen für Verbesserungen zu sorgen.

Frank Wiebe hat sich weltweit bekannte Marken und Konzerne von A wie Adidas bis Z wie Zara vorgenommen und systematisch auf ethische Stärken und Schwächen hin überprüft. So sind 50 ethische Profile entstanden, die Kunden, Investoren und Konkurrenten einen schnellen, aber gut begründeten Überblick darüber geben, wie weit die Unternehmen die selbst gestellten und die von der Öffentlichkeit geforderten Maßstäbe einhalten. Jeder Konzern bekommt eine Bewertung mit bis zu fünf Sternen.

In einem einleitenden Teil erläutert der Autor die Grundlagen seiner Bewertung und legt dar, wie sich Unternehmensethik erarbeiten, begründen und praktisch umsetzen lässt. Das Werk lässt sich als Handbuch zum Nachschlagen nutzen oder auch als eine detailreiche, mit vielen Beispielen illustrierte und zudem leicht verständliche Einführung in die Unternehmensethik.

Wie fair sind Apple & Co.?: 50 Weltkonzerne im Ethik-Test (German Edition) by Frank Wiebe

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