Neue Unternehmensstrategie der Rewe-Gruppe: Auf dem Weg zur Internationalisierung (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Die Rewe-Gruppe, der zweitgrößte Lebensmittelhändler Deutschlands, schlägt strategisch gesehen einen neuen Kurs ein, mit dem Ziel die Kerngeschäfte Lebensmittelhandel und Touristik international auszubauen. (1) , (2) , (3) Um dieses Ziel zu erreichen, setzt die Rewe Gruppe Alles auf einen neuen Namen: Jegliche Geschäftsbereiche des Handelskonzern werden in Zukunft den neuen einheitlichen Namen „Rewe Group“ tragen. Ziel dieser Strategie ist, beim Endverbraucher populärer und somit erfolgreicher zu werden. (1) , (2) , (3) , (4) Durch diese Vereinheitlichung des Markennamens kann die Rewe Group Einsparungen im dreistelligen Millionenbereich verzeichnen. (1) , (2) , (4)

Neue Unternehmensstrategie der Rewe-Gruppe: Auf dem Weg zur Internationalisierung (German Edition) by I. Lukmann

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