Design - Top und Flops (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Johannes Gutenberg-Universität Mainz, Sprache: Deutsch, Abstract: In zunehmendem Maß wird heutzutage ein Teil von Konsumentenentscheidungen nicht nach einem, auf den ersten Blick rational erscheinenden, Preis-Leistungs-Vergleich getroffen, sondern aus anderen Motivationen. Es greifen mehrere Faktoren in den Kaufakt bzw. die Kaufentscheidung mit ein. Veränderungen von Marktstrukturen aufgrund der fortschreitenden Globalisierung, steigender Standardisierungsdruck und kürzeren Produktlebenszyklen machen es für Unternehmen notwendig, neben üblichen Erfolgsfaktoren wie Preis und Qualität, weitere Ansatzpunkte zur Produktdifferenzierung zu finden.

Design - Top und Flops (German Edition) by Oliver Sacha

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