Werbung in China (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1, Hochschule Pforzheim, Veranstaltung: Einführung in die Werbung, Sprache: Deutsch, Abstract: Zwischen staatlicher Zensur und westlichen Experimenten: Werbung in China ist wie ein Spiegel des ganzen Landes: Ungewohnt, rasant wachsend und schnell. Im Folgenden soll ein Überblick über das spannende Thema der Markenkommunikation in Fernost gegeben werden. Gemessen an den Ausgaben
der Firmen für Marketing-
Kommunikation stellt China
mit 24 Milliarden US-Dollar
den drittgrößten Markt der
Erde für Werbung dar
Natürlich relativiert sich
diese Zahl, wenn man sie den 1,3 Milliarden zu erreichenden Konsumenten
gegenüberstellt. Das Werbemedium mit dem größten Umsatz und Abdeckung
ist der staatlich kontrollierte Rundfunk und TV; das schnellste Wachstum
verzeichnet die Online-Werbung, mit der über 100 Millionen surfende
Chinesen erreicht werden.

Werbung in China (German Edition) by Tobias Reinold

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