Private Banking und Wealth Management: Strategien und Erfolgsfaktoren (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Weltweit steht die Private-Banking-Branche vor großen Herausforderungen. Zunehmender Konkurrenzdruck, veränderte Kundenbedürfnisse, ein zunehmend sensibles Preisbewusstsein der Kunden und damit verbunden ein hoher Margendruck sowie verschärfte regulatorische Rahmenbedingungen zwingen die Anbieter, sich im Markt klar zu positionieren und die Veränderungen aktiv anzugehen.

Dabei unterscheiden sich sowohl die verschiedenen Private-Banking-Märkte als auch die Strategien der Anbieter. Gleich ist jedoch für alle Marktteilnehmer die Notwendigkeit, ein zum Markt und zur Strategie passendes Leistungsangebot sowie branchenrelevante Erfolgsfaktoren zu implementieren.

Das Buch beschreibt neben den relevanten Private-Banking-Märkten die im Markt vorherrschenden Strategien. Darauf aufbauend werden sowohl das Leistungsangebot als auch die wesentlichen Erfolgsfaktoren für das Private Banking dargestellt. Die Autoren sind ausgewiesene Experten des Private-Banking-Geschäfts - vom Wissenschaftler, dem Bankpraktiker, dem Berater bis zum Top-Manager und Vorstand.

Damit richtet sich das Buch an alle in der Private-Banking-Branche tätigen Personen, die mit den strategischen Herausforderungen, aber auch mit der operativen Umsetzung im Tagesgeschäft befasst sind. Es bietet fundierte Analysen und Beschreibungen der wesentlichen Themen des Private-Banking-Geschäfts und ist damit ein unverzichtbares Hilfsmittel, den Veränderungen der Branche aktiv zu begegnen.

Private Banking und Wealth Management: Strategien und Erfolgsfaktoren (German Edition)

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